Market leader in South America, Moura was born in 1957, in the city of Belo Jardim, Pernambuco, realizing the dream of entrepreneurial visionaries Edson Mororó Moura and his wife, Conceição Moura. Initially aimed at the automotive industry, the company expanded its operations to other segments, producing, today, batteries and energy accumulation systems for the most diverse applications, such as motorcycles, boats, forklifts, nobreaks, subways, trains, telephone stations, storage systems, among others.